Is social media a good thing for business?
If you get direct business from your social media, then it is a good thing to do. If social media is not directly related to your business, then you have to ask the question, why do you do it?
I do it to stay connected to my clients, friends and manage my own brand. How much business do I get from it? Not much.
It is also interesting the perceptions people have about you from social media. Very rarely do people post about their depression or anxiety about small things. If they do constantly unless they are an organisation that creates that content, people stop following them after a while.
There is also an assumption made that because people are posting about their good times with drinks in hand etc, that they have an amazing life. That is not always the case.
I saw Mia Freedman speak about this very topic at a recent talk she gave. I agreed whole heartedly with her.
I also speak to many people who feel that their life is not as good as others as its boring and mundane doing the same things as the day before. Such and such on social media however look like they have an amazing life. Such bull$#@!
So why do you do it? Do you feel like you can be your authentic self on social media? Do you post good and bad things that are happening in your life? Have you ever taken a month off to not wonder how many people commented or liked your post?
I am doing an experiment this month to see what it does to my life and my work.