In the film I watched last week, a large piece of real estate was left for the family that George Clooney starred in. All the family wanted to sell so they could make fast cash but they appeared to appreciate its meaning and real value.
I made a list of all the things I have done for free. In some instances, there was a real purpose of doing a free presentation. This may have been purely altruistic to help a charity for example. Other times there has been a pure commercial reason - to get the word our for what business stands for and create potential clients. But to my surprise, more than half had no thought given to this. This really frustrated me and I need to change this. Get clear why I am doing each presentation and if it has no meaning, then letting it go.
in 2011, we bought a day spa business. The same thing may apply here. When someone buys you a voucher and although that is great for sales, are we really creating a customer long term? I believe that the person that buys the voucher or treatment for themselves will come back if they value it.
Do you give away things for free? Do people value it? And if so, how? What are you going to shift? Let me know your thoughts?